Visitors can broaden their knowledge of intelligent technologies for end-to-end production via the SmartHub Conference and Smart Factory Trail
FESPA has confirmed the introduction of its new inaugural SmartHub feature, taking place within Personalisation Experience 2025 from 6-9 May 2025 at the Messe Berlin, Germany.
The SmartHub will comprise a series of expert-led conference sessions and a Smart Factory Trail. The new feature will highlight the importance of using the latest technologies and software across a range of disciplines, to reduce waste and increase operational efficiency, while making the most of digital production methods.
Smart Factory Trail
By participating in the Smart Factory Trail, via the FESPA App and QR codes within the exhibition, visitors will be able to explore all the highlighted exhibitors across the three co-located shows in Berlin offering personalisation solutions and intelligent manufacturing technologies, from software, to on-demand printing solutions.
SmartHub Conference Programme
The free-to-attend SmartHub Conference will take place throughout the first three days of the expo and will be delivered in English. Located in Hall 5.2, Stand A55, sessions will be moderated by Frank Tueckmantel and will include talks from experts on their experiences of personalisation and smart production, its importance within marketing and how speciality printers can benefit from investing in customisation-enabling solutions. Speakers will also explore the power of personalisation across areas such as textile and packaging, and will dive deeper into the current trends impacting customisation.
Confirmed sessions, include:
- Mass Customisation in the Age of AI: From bespoke products to algorithmic design.
- RSPCA: Data-driven marketing for greater impact.
- The Power of Personalisation: Transforming corrugated packaging with right-sized, on-demand digital printing
Panel sessions include:
- In addition to the speaker sessions, a number of panel discussions will also take place across the event, including those led by FESPA’s Textile Ambassador, Debbie McKeegan, focusing on smart manufacturing. Panel sessions include:
- The Rise of B2B in Print On-Demand: Mastering personalisation to drive growth
- How automation is impacting the future of textile production
- When Less Makes More! with Debbie McKeegan, FESPA Textile Ambassador.
- Click here to view the full SmartHub Conference programme.
Duncan MacOwan, Head of Marketing and Events, FESPA comments: “FESPA events provide the ability to hear and learn from visionaries on their experiences, which is why we’re delighted to host the SmartHub. Building on the success of the Personalisation Conference over the last two years, in 2025, we have extended the duration of the conference so it runs across three days of the exhibition, as well as making it free-of-charge to attend. As a result, this valuable opportunity is open to a wider audience of visitors, and we are confident they will find relevant sessions on the latest in personalisation and smart production, as well as real-life examples and insight into how they can expand their personalisation offering.”
For more information on Personalisation Experience 2025 and to register to visit, go to: www.personalisationexperience.com, using code PEXM507 when registering. Entry to all exhibition areas is free for members of a FESPA National Association or FESPA Direct. The ticket price is €80.00 for non-members.